Blog
Knowledge, tips and case studies from the world of websites, AI and marketing.
AI graphics and video for business: where AI does the work, and where you need a human
Variants in minutes and cheaper visuals - but product details, brand consistency and the law stay with people. What AI does well, where to be careful, and how we use it.
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AI Overviews and GEO: how a business gets into AI answers, and what is a myth
The market sells GEO as a separate service, while Google's official 2026 guide says it plainly: it is still SEO. Four myths debunked by Google, and the list of what really improves your chances in AI answers.
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Labelling AI content: what your business really has to disclose under the AI Act
You do not have to label everything. Machine-readable marking is the tool provider's job; your business discloses deepfakes and public-interest text. What, how and from when.
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AI for a small business: 5 rollouts that pay off fastest
The return on AI is saved hours and enquiries that used to slip away. Five rollouts that win that arithmetic most often - from a website chat to analysing your own data.
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A website with AI: integrations that work, not gimmicks
"A website with AI" means two different things: a template shell generated in minutes, or a custom site where AI does concrete work. We explain the difference before you spend the budget.
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AI chatbots, GDPR and the AI Act: what to know before you deploy
From 2 August 2026 a chatbot must disclose it is AI, and GDPR has applied to conversations all along. Consent, data, contracts and transparency - a practical guide, no scare tactics.
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An AI chat on your business website: what it really does, what it costs, and when it is not worth it
An honest look at AI chats, from practice: a chat like this works on our site. What it does well, where the market hides costs, and why ours runs on one flat subscription with no meters - no AI provider accounts, no usage invoices.
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Structured data: how Google and AI actually read your website
Schema.org markup does not lift rankings and is not a ticket into AI answers - and yet the agentic web is being built precisely on it. We explain what it really does and how to implement it sensibly.
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The llms.txt file: what it is, what it really does, and how to prepare a site for AI
Does llms.txt make AI cite your business? We explain what the file really does, what it does not (Google confirmed it has no effect on rankings), and what decides your visibility in AI answers.
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Agentic Browsing in PageSpeed Insights: where does the new section in your scores come from?
Google widened the PageSpeed audit with a new category that scores how ready a site is for AI agents. We explain where it came from, why scores may look lower, and what we do about it.
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